New TRP rating of TV channels launched

KT NEWS SERVICE. Dated: 1/13/2022 8:51:09 PM

NEW DELHI, Jan 12: The Information and Broadcasting Ministry has revised the new TRP rating of the Indian TV channels to provide the real viewership by revising the processes, protocols, and oversight mechanism by the Broadcast Audience Research Council (BARC).

It said the management board of the council has been reconstituted, allowing induction of independent members and formation of a permanent oversight committee. It said the BARC will soon release the ratings as per the new protocol.

The ministry has asked BARC to release the news ratings and immediately release data of the last three months for fair and equitable representation of the TV coverage. It said the reporting of News and Niche Genres shall be on a ‘four week rolling average concept.'

It has also set up a working group headed by the Prasar Bharti CEO to submit its report within four months for leveraging the Return Path Data (RPD) capabilities for the use of the TRP services.



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